Job Description

Senior Social Media & Marketing Manager

Full-Time | Hybrid | Salt Lake City Preferred

About Black Koles

Black Koles is a Salt Lake City–based creative agency specializing in strategy-driven marketing and content production for brands in the outdoor, lifestyle, and regenerative agriculture spaces. We’re a small, collaborative team that partners with purpose-driven companies to deliver marketing strategies, campaigns, and content rooted in authenticity and clean execution. Our clients span industries we care deeply about — including snowboarding, fly fishing, hunting, CPG, and regenerative agriculture.

Explore our work at blackkoles.com and @blackkoles.

The Role

We’re looking for a Senior Social Media & Marketing Manager to lead social strategy, content development, and execution across both our internal channels and a roster of industry-leading clients. This is a full-time, hybrid role — primarily remote with regular in-person collaboration in Salt Lake City.

You’ll own the day-to-day operations of our social media ecosystem, run paid and organic campaigns, support content production, manage community engagement, and play a key role in growing the digital presence of brands across the outdoor, CPG, and sustainable ag space.

Key Responsibilities

• Own and manage the Black Koles social presence across Instagram, Facebook, LinkedIn, Pinterest, YouTube, email, and WordPress
• Lead strategy and execution of social media for multiple clients across the outdoor, regenerative agriculture, and CPG sectors
• Develop content calendars, write copy, and create wireframes in collaboration with our creative and strategy teams
• Source and curate content , including briefing internal teams and external creators to ensure alignment with brand tone and objectives
• Plan and schedule posts using Dash Hudson, Meta Business Suite, and other publishing tools
• Run and optimize paid social campaigns across Meta platforms and YouTube via Google Ads
• Oversee influencer and creator partnerships , from outreach and briefing to execution and content approvals
• Manage community engagement , including timely responses to inbound messages and proactive outreach to relevant accounts to support growth and brand visibility
• Track, analyze, and report on performance metrics , turning insights into actionable optimizations
• Conduct brand audits and competitive reviews to inform client strategy
• Collaborate with client-side creative teams , including art directors and in-house designers, to develop bespoke assets for social campaigns
• Stay up to date on platform updates, tools, and content trends, integrating new approaches where relevant
• Contribute to internal process improvement and support onboarding or mentorship of junior team members as needed

Tools & Platforms

• Social Media: Instagram, Facebook, LinkedIn, Pinterest, YouTube
• Scheduling & Ads: Meta Business Suite, Google Ads (YouTube), Dash Hudson
• Design & Content: Canva, Adobe Creative Suite (optional)
• Project & Communication: Asana, Slack, Google Workspace
• CMS & Email: WordPress, Mailchimp or similar

Qualifications

• 4+ years of experience in social media or digital marketing, ideally across multiple brands or in an agency setting
• Bachelor’s degree in Marketing, Strategic Communications, Journalism, Digital Media, or a related field
• Proven experience running successful paid/boosted campaigns on Meta and YouTube
• Strong grasp of platform-specific strategy and content trends
• Skilled at community management with a focus on tone, brand integrity, and engagement growth
• Excellent writing and editing skills, especially for short-form and branded content
• Ability to interpret analytics and turn data into actionable insights
• Strong project management skills and the ability to prioritize across multiple timelines
• Comfortable presenting strategies and reports to both internal and client-facing teams
• Interest in or connection to the outdoor, agriculture, or CPG sectors

Compensation & Benefits

• Salary Range: $60,000 – $85,000 per year, depending on experience
• Bonus: Eligibility for annual performance-based bonus tied to personal and company performance
• Additional Benefits:
• Flexible hybrid work structure
• Paid time off and company holidays
• Healthcare reimbursement plan
• 401(k) with company contributions
• Brand perks and product / gear discounts from clients

How to Apply

Please send your resume, a short introduction outlining your experience and interest in the role, and links to accounts or campaigns you’ve worked on.

Job Tags

Holiday work, Full time, Outdoor, Flexible hours,

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